Organizing your first small business website, there are three essential questions you must ask yourself:-who is your target audience? -How are you going to find your target audience? -How are you going to turn users into sales? These questions sound obvious, but is incredible the amount of people that neither bothers and then begin to complain that… I can not do any business with my web site. 1) Who is my target audience? It starts giving a good dose of reflection on your target market. Who do want to attract to your web site?, why? The answer to that is more than likely to sell something a product, a service or an idea perhaps. Assert that your market is everything and each of those who visit your website is too vague person, so probably your web site lacks focus, to maximize its potential. The first thing you have to do to find your public goal is to find or create a niche 2) do find to my target audience? Create a niche you It will help with the search engines, and you will get that each person who comes to your site at least has something of interest in what they offer. It considers the key words of your target market, you should type in a search engine to find it. In fact, get the same as if to do a search on your own.
Who appears in the TOP 30? because that is where you need to be. Look at the sites of your competitors. Do they work? How can you do it better than them? It identifies something unique about your business that distinguishes it from the rest. To be more exact key words or key phrases that you’ve chosen for your target market you should incorporate them in the pages of your web site in the titles of the pages, lines, and internal links.
If they still do not have vision and mission, is the time to define it, as this gives us the breadth of the business framework in which we are going to develop the next year and can be focused from two directions: the first is: where we want to arrive? How are we getting? The second in reverse: how are we? And where we want to arrive? To illustrate, here presented two very popular concepts of what is mission & vision: Vision: relatively remote future where the company develops in the best possible conditions according to the dreams and hopes of the owner or executive director. Mission: It is conceived as an opportunity to do business that identifies a company within a context of needs. Clearly defines your audiences or audiences clearly defined audiences or corporate audiences with whom your company has and will have permanent relationship and who you are interested in impact with all communication activity to take place next year. I know many companies that only have some idea of their audiences, the best thing is to write this information in detail. I insist: what is not written simply does not exist.
You can read more details on these topics by visiting. image-business. com main audiences of a corporation in the majority of cases are: employees shareholders clients or consumers neighbors of the community where the company resides providers creditors media governmental entities tax guilds to which belongs the local authorities Public Opinion company each of these audiences are interested in your corporation as a source of benefits: the employees want wage and employment; shareholders, utilities; customers, good products and services; governmental entities tax, taxes; distributors and wholesalers, utilities; suppliers, orders; the media, news, etc. The various interests of each audience suggest a specific treatment in the relationship with the company, all under the same general strategic objective annual defined in the mission and vision. The audience of employees, whose goodwill results in increased efficiency; customers, who provide the capital, pay wages and generate profits, as well as shareholders, distributors, wholesalers, suppliers, the Government and, very importantly, the media, who are builders of perceptions and also destroyer. In summary, then, have clear talk about who the next year, for a correct approach to all your communication efforts. You can read more about these topics by visiting. image-business. Oscar Rossignoli com is editor and responsible for. image-business. com, a web site developed to train communication professionals in general to design and implement effective communication strategies in his capacity as general managers, consultants, independent, or from their positions as public managers, publicists, journalists, directors of corporate communications and/or any other position that requires comprehensive and up-to-date knowledge for effective performance and with immediate positive results.
/ Tags: plan
The stimulators of the ReUSE campaign, pointing to the reuse of wastes through the elaboration of new items and which is inserted into the Aysen Reserva de Vida project are pursuing an intensive work with students from schools in the commune of Coyhaique. The workshops, where the children assembled their own products, was launched on May 17 with 6 th B of school Republic Argentina, date marking the world day for recycling. Florence Labarca, Coordinator of the initiative, explained that thanks to the disposition of the director of the establishment and the Angelica head teacher Catalan, children developed their own croquebasuras, which are notebooks that arm themselves with sheets of letter or ex officio printed on one side only, with lids from containers of tetrapack, among other cardboard boxes. To do this, they reach to the classroom with the material reuse, guillotine and anilladoras, which is complemented by a presentation which explains to the kids the 3r concept: reduce (buy less waste), reuse (which is to take advantage of a product materials giving them a second use) and recycle (that consists in developing new products thanks to capacity that have certain materials, such as glass or plastic, to be processed again). It is a didactic and experimental activity, that we believe is working quite well because it achieves the attention of children and they understand the concept.
Children are fascinated by their croquebasura, that premiered in them writing messages alluding to the theme noted Labarca, who has developed this work with the Aysen reserve of life, Veronica Venegas project coordinator. To date have been already several activities, with 8 th school Republic Argentina, and the 4 th, 5 th and 6 th of the Balmaceda school, continuing in these days with Villa Ortega establishments and others of the commune of Coyhaique. At the end of each activity, is given to each child also a case made with pvc fabric reused. Thanks to the Aysen Reserva de Vida project, which is financed the campaign, brings to the family economy of women entrepreneurs of labor workshop Rauli population enlargement Bernardo O Higgins, who chairs Nelda Guerrero explained the head of the initiative, which develops to the eave of the private corporation for the development of Aysen. The objective of this working line of the hood ReUSE is to reach about 400 children and children from the commune of Coyhaique, for which thank to all those who helped us, from their homes and offices, to recolectr the waste that we use when we develop our activities said Florence Labarca.
/ Tags: home page
Efficient use of corporate web site as a way of sales, depending on how actively positioned products and services and whether they have a competitive advantage in relation to such goods and services on the sites of your competitors. Ask representatives of the target audience of the site simple questions: – what an impression you have formed from first visit to the corporate site? – There are any you wish to stay or leave the site of the company and for what reasons? – Would you buy goods and services through the official website of the company and that would have influenced your decision purchase goods and services on this site? The answers to these, at first glance, basic questions will help you identify strengths and weaknesses made the development of a corporate site. Thus, analyzing results and discuss them with the developer of the site, you will get a list of necessary improvements on the site. Possible causes of low efficiency of the corporate website: – a negative first impression from visiting the site; perhaps this is a consequence of one or several negative factors: a. unpleasant color scheme b. low quality of the development of a corporate site, in.
mismatch design corporate website goals and objectives; city mismatch design corporate website affluence potential customer, etc. The solution of such problems should be addressed to professional developers, preferably with extensive experience, including work which far from being a development of corporate websites for successful companies. Aetna Inc. may find it difficult to be quoted properly. – Design of corporate web site does not answer the question: ‘What does this company? What does she offer? “- Inconvenient to read texts website (contrast, color, background, size, format, location) – the inconvenience of navigation and the ratio between the area occupied by elements of navigation and content – the presence of advertisements on the site, with the possible prejudice against it, users (Banners, buttons, links, etc.)
Deserves analysis. FM broadcasters can replace the lack of scope to contend with more wealth and that are beyond the power of the station. I think their functions are linked to the creation of national wealth "from" their possibilities to the rest of the community, I think even beyond. I think they are referring to consult for discharging opinion on the construction of the national broadcasting policy abroad and national industry policy, including a corporate, a category that is necessary to achieve. Local policy decisions can be very important if they are innovative and involve the charge of other communities in this is he "built" from the noblest of services, which is like the International Telecommunication Union typified radio broadcasting, even imposes qualitatively television, and that this captures only one sense and is not just two, but also an important part of fitness and analysis of the medium that supports such as information, as a kind of impunity that blocks reflection for their visual ecological carrying useless to build its current aesthetic values, and references, as if she understood that in Argentina there is neither wise men nor brave or heroes.
And this is false, it will be functional but a lie and if a lie will not build anything meaningful and lasting. It is functional only to freeze the existing, is functional to the status quo, is functional to the decree of the "end of history" social Argentina. A dial really ecumenical and democratic, it will not be without the presence of union organizations in the availability of radio frequencies for radio broadcasting, on the nature and complexity of the future must be national in scope that is in AM (Amplitude Modulation) this is still a topic not discussed in the country and, so, denied that, in future forced rationalization of the availability of energy resources for the new futures prices, given a higher value communications systems over long distances, either in support of signals as in the nature of the contents .- This situation is leading to a strategic reassessment of the availability of allocated and assigned frequencies from the ITU for Region .- This means that international standards will affect the configuration of the scope and duration of the content, if the union at national level.
/ Tags: communications
Jacques Schumacher was appointed March 15, 2011, to the Managing Director of Ikano Bank GmbH. Wiesbaden, June 01, 2011 – Jacques Schumacher was appointed to March 15, 2011, to the Managing Director of Ikano Bank GmbH. He succeeds Claus Heide. With Jacques Schumacher a successor was appointed Bank Managing Director of Ikano, which has many years of experience in retail banking, with a clear focus on the consumer credit business. The 50th degree of merchant, who graduated from the RWTH Aachen University, worked many years in the B2C area of international financial institutions before 2008 joining Bank as head of marketing & sales of Ikano. Previously, Jacques Schumacher worked as Marketing Manager for Citibank retail AG and later as international business manager for the Santander consumer Bank AG, formerly CC-Bank. With priority Jacques Schumacher will concentrate on the target, to establish the Ikano Bank GmbH as a major player in the consumer credit business in Germany.
The clear focus will be on the Are sales financing. About IKANO: Ikano Bank GmbH is part of Swedish Ikano group, which was founded in 1988 and is located imBesitz the Kamprad family. Ingvar Kamprad is known throughout the world as the founder of IKEA. As an internationally active group with about 4,000 employees is active the Ikano group in the areas of financial services, real estate, insurance, asset management and retail. The philosophy of the company is to develop long-term solutions to fair conditions of partnership and to create added value for customers, partners and employees. The headquarters of Ikano Group located in Luxembourg, the Ikano Bank GmbH in Germany is located in Wiesbaden. There, she serves more than 1.1 million customers. Visit for more information. Press contact: Christina Winkler Otto-von-Guericke-ring 15 65205 Wiesbaden phone 06122 999-734-E-Mail
To see it, the difference is abysmal. Everything despite the fact that Government get tired in spend on subliminal propaganda that we are in the best of all worlds, with the decline of poverty, which is not true, because it uses social programs as a make-up artist for the statistical figures.But returning to the police strike. The brothers defenders and also mercenaries, since rented their strength at the bourgeois state by a simple tip that does not reach to meet your needs. This already has been unknown by the State since the time of the corporatist fascism of Velasco which with its reformism could not pave the internal contradictions that lived in these countries society (I refer to countries, do so because they exist in the territory of what many know as Peru the existence of several Nations. Each with its own tradition of culture, organization and social reference: the Aymaras, quechuas, Los Wampis, the Awajun, mestizos, Creoles, etc.) And in part by that organization of the police forces, especially middle managers, are of descent from Nations that don’t wield political power in this territory they occupy and which is held by a minority composed of Creoles and their mentors, some Metis outcasts. As we come from a tradition of organization of their respective communities, have withstood the more shameful humiliation by their same controls, which are the Creole nation. They have been quiet since the formation of the Republic Creole that dominates the rest of Nations.
But to leave them by adjusting the economic aspect and the Government to go propagandizando, as well that we are. We are in the best of worlds, that to which we are going to migrate. If here this opportunity out of poverty, and they changed their luck to compare, that the only ones are the generals and warlords with carnet aprista. Would be a weak mental for not realizing what is happening in our Nations in this territory. I presume that may have very strong effects this police strike looming, if it is done. What work or work in the Government of offenders Alberto Kenya Fujimori as part of the war of the fourth generation, in which bullets are replaced by the war capture the minds and subject them to the fear, the fear of protest, the fear of feeling a claim. I believe that it is essential that police enforce respect for their dignity and also make you feel this Government of right-wing and fascist that time was him this ending and their goodies too, waiting presumably what they want for us.Tupac Isaac IIJuan Esteban Yupanqui Villalobos.
what is playfulness? The playful activity surpasses the projects, consequences widely and draws out almost all the actions. In this perspective, the game exceeds the sphere of the life human being, being, therefore, previous to the culture. Still, the playful activity assumes an ordinance of the reality, either subjective and intuitiva it (as in the case of the games of fiction or imagination), or conscientious objective and (as in the case of the games with rules). In the referenciais, in special of Huizinga (2000), the culture it appears under the game form, being that the playful trend of the human being is in the base of many accomplishments in the sphere of the philosophy, science, the art (in special of music and the poetry), in the military field and same politician and in the judicial area. Brian Krzanich can provide more clarity in the matter. Therefore, the basic idea of this author is that, beyond the games that normally are incorporated the culture of a people, the proper culture if form and if it develops stimulated for the playful spirit.
Therefore it does not have as to speak of playful and not saying of games and tricks. The game is an activity that has an enormous educational value, therefore beyond stimulating the child, to develop its reasoning, aid in the learning, and still it obtains to make with that the children establish relations of companionship one with the others. In the book ‘ ‘ The game for jogo’ ‘ of Leift and Brunelle (1978), the game corresponds to a natural impulse of the child, and in this direction, it satisfies a necessity interior, therefore the human being presents a playful trend. Some contend that vikas kapoor shows great expertise in this. Rousseau and Pestalozzi (apud SOUZA, 1996), in century XVIII, pointed out the importance of the games as formative instrument, therefore beyond exercising the body, the directions and the aptitudes, the games also prepared for a life in common and the social relations.
/ Tags: education
Interesting us, therefore this time a time that if it intends to analyze the workmanship of Cassandra Rivers ' ' Traas' ' for the bias of the one after-modernismo dated of 1950 until current days. The first traces of homoertica literature in Brazil, as some research, had appeared traces in the workmanship the Athenaeum of Raul Pompia in 1888, following the line it has Alusio de Azevedo with the Tenement house (1890) and Olmpio Sundays with Luzia Man (1903). However, the landmark in this type of boarding if gave with Adolph Walks in 1895 with the publication of the Good Creole, workmanship that the principle did not have a good reception of the public for portraying a passion between the Creole and grumete, return thus in the years 70 with bigger force possessing connotations politics. The trajectory for the formation of workmanships with ertico matrix and personages of one exactly sex continued being the thematic one of other authors as Anbal Axe, Loved Jorge, Gasparino Damata, Rubem Fonseca, Trevisan Atomic mass unit, Joo Gilbert Noll, I fall Fernando Abreu, among others that they had opted to making a denser and introspective literature. Judged for some critics as literature delinquent for dealing with to peripheral subjects and the condition human being front to the indifference propitiating the diversification of models that pass of a simple sentimental character, testimonial to another ertico and ponographic calling. Regarding this, one comments in article on the homoerotismo and the marginalizao of the authorship of Irades Palermo and Thiago Carbonel that ' ' The rhetoric of the permeia marginality the homoertica literary production inserting the personages homosexuals in subversion contexts, bizarrice and represso' ' . In this manner, the personages are the consequence of the way, of the society that enters in contradiction with preset standards of normality, resulting in a new culture to the edge of the society. .
/ Tags: literature
The nationality instinct looked for to affirm itself and to become each more conscientious time for some forms, being had as great contruibuinte Axe of Assis that of a very significant form represented in Brazilian literature the definition of the national character in its peculiarity. Of this form, the realism brought for Brazilian literature a great advance in what it says respect to the conquest of a space for our cultural roots directed toward the question of the nationality not as thematic, but yes with an interior feeling come back toward the Native country a time that, was one of the literary schools that more good it expressed social scene, describing and characterizing with much truth the social, historical context and politician of a nation that grew economically in full century XIX. In short, this work taught to perceive how much if it can make, when it is given credit the Brazilian literature that leads the formation of readers compromised to the nationality feeling. To enter in contact with a literary work avocado in the close traces of the character and the civilization the one that belongs to represent of intense form the national wealth serves of agreement of that some ways of if valuing the atavist literary creation exist, contributing for the construction of an identity and transformation of the reality which if lives, exhibiting an enviable ability to celebrate the act to say yes to the Brasilia, the ethnic plurality and the cultural diversity. References ASSIS, Axe of. Collected works.
/ Tags: literature