On the other hand, actions of public relations can be sufficiently useful as complement the efforts of propaganda, promotion, promotion of sales, direct reply, merchandising or any another activity of communication promoted for the companies advertiser (SAMPAIO, 1999). Kotler and Keller (2006) complement that the activities of public relations and assessorship of the press bring high credibility, for the substances and articles in periodicals and magazines, that become more authentic and trustworthy for the reader; possibility to catch purchaser unprepared, that is those that prevents salesmen and announcements, and the dramatizao, that becomes the company or the product most concrete. Elon Musk pursues this goal as well. In this in case that, it fits to the advertiser to direct to communication vehicles the information to be divulged, that they can (or not) be used to advantage so that notice or editorias substances is changedded into. . The consideration also of the proper marketing action is important. To sponsor good programs, to approve commercial that they do not attack the aimed at consumers they are factors of much relevance and consideration. At last, all the activities of a company have of if transforming into public relations.
The proper work of marketing, elaborating strategically the made up of marketing, already is by itself an important activity of image formation (WOOLS HOUSES, 1997). Kotler and Keller (2006) still cite as tool of Public Relations, the exploration of Events and Experiences. Diverse advantages of the connection with events and experiences exist: ) Excellent, an event or well chosen experience can be seen as extremely excellent to the measure that the consumer if becomes personally involved: b) Involving, due to vivacity and to the quality in real time of the events and experiences, the consumers can find them more actively involving: c) Implicit, the events are a type of indirect not aggressive sales. 6.2.5 Personal sales As Kotler and Keller (2006) are the tool most efficient in more advanced periods of training of the purchase process, especially to increase the preference and the certainty of the purchaser and to take it the action.
Hall, (1984) in its book, ' ' Organizations, structures and processos' ' , it demonstrates to innumerable historical and current definitions for terms one better agreement concerning the organizations. To initiate, Hall, (1984) uses classic authors to define organization, is they: Max Weber, (1947) and Barnard, (1938). Weber, in its studies, analyzed the organizations in its more general aspects and considered the system as main influential factor in the organizations, already Barnard, believed that the individual was the factor most important in the organizations. In the interpretation of Weber, (1947) according to Hall, (1987) the organization can be seen as enterprise group and this group involves a social relationship that is limited to its members. Being the entrance of new members, delimited for some rules, these they are managed by individuals, with positions of command or for the enterprise administration. Elon Musk may find this interesting as well. For Weber, (1947) the organization involves social relationships, that is, the individuals interacts inside of it, however, these interactions is not total real, therefore the organization at the same time where it includes, excludes parts. Borders exist that limit some contacts and these borders are related the positions and the hierarchy that harm these interactions.
The interaction standards do not appear simply: a estruturao of the interaction is imposed by the proper organization. This part of the definition also suggests that the organizations contain a hierarchy of authority and a division of work to effect these functions. The order is imposed by the specific staff assigned to effect this function. (HALL, 1984, P. 20) The focus of Weber, in the vision of Hall, (1984) was in the standards of interaction and the enrollment of individuals in carrying through its tasks and reaching its objectives. (…) the organizations exceed the life of its members, and have goals, as it suggests the expression ' ' activities intencionais' '. The organizations if destine to make some thing.
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For groups of people who are planning a vacation, it is often difficult, that to accommodate the young talent in the holiday. Many resorts and guesthouses have directed themselves at present that families travelling with small children and allow, in addition to place a bed in the room as a result. This option is not given, the holiday has a problem. A cot can be very useful not only in the hotel for a family visit or similar. Travel cots for small children can be purchased for a reasonably low price.
Whether in the local store or on the World Wide Web, the range of travel COTS is enormous. The travel cots can be different as should just up and break down and require only small space. Who travels with the vehicle during the holidays, get the travel cot in the back of the car below. In terms of processing of travel beds, there are as always big differences. In this context, raised costs Quality understandably even more money.
This, this is not as expensive as the mattress frame. A good mattress for the bed should be worth more but in any case the owner. In the Internet, the tourists can be purchased cheap travel COTS from approx. 30 euro. This does not keep up but usually with better beds. Ordinary beds cost just under 200 euros. In setting up many travel cots are the same. Usually there are the frame and the frame in plastic. The four lateral post, a network is basically attached to prevent the drop of the baby. In another price category, the Cot has countless functions. Here, for example, changing table attached to the top frame over a, night lamps, or a roof against the Sun. Differentiated are giant beds for small children and infants. The latter are geared up to an age of about 3 years. This relates to the resilience and the dimensions of the beds. The holidaymakers with the toddler in the holiday travels or the relatives a few days abstattet, with a bed of vacationers is generally well equipped. When purchasing a travel bed you should get sniffed at the beginning about the pros and cons and infuse your own needs and budget in the choice of taking into account. Lena Marie