The process chain at a glance keep quality in affiliate marketing: two pillars of the success of how to define quality in affiliate marketing? One can distinguish two components of success of affiliate quality: the quality requirements for the Publisher portfolio on the one hand and the quality of cooperation between affiliates and campaign management on the other side. The top Publisher is measured the performance of Publisher’s portfolio by less number of affiliates as to the range. For advertisers, it’s more and more to class instead of mass at the publishers – and this applies equally to product – and brand-driven campaigns. A clear, high-performance portfolio is easier to manage and track. For even more analysis, hear from Ebay. The concentration on top Publisher results in a better, trusting cooperation. Aim is to bind these top publishers to permanently secure to sales through their commitment to the company. Options include monthly newsletters that keep the Publisher and attractive Special conditions.
Also regular personal contact is necessary be obtained where the needs of the top publishers – all of this strengthens the binding. It is also crucial for the quality of the affiliates they to fit the brand advertiser, offer the right environment the presented product on the page and ultimately agrees the quality of generated leads. The second success module of an affiliate campaign is the quality of cooperation between affiliates and campaign management. A relationship of trust with the top publishers has grown through long-term cooperation is the basis for a good campaign management and facilitates the continuous optimization of the current campaign. A fair, transparent billing model is of central importance for the successful cooperation between campaign management and affiliates. This is accompanied by a transparent reporting, which excludes any fraudulent methods (click fraud). Why are these building blocks of success so important for the quality Affiliate campaign? From the perspective of advertisers, you must ensure that the individual publisher complies with the brand guidelines.