The company manufacturer if to see in the favorable situation and takes the following decision in such a way to remodel the product in the drawing how much in she formulates and packing. In this phase the product starts to be forgotten by the consumers the prescription on the product diminishes due the saturation of the same. The marketing team starts to work in a new formulates with different flavors, with an innovative packing and practical creating a competitive differential in the market but so that this happens the company must make an analysis of the profile of the purchasers, the example the segmentation of the product will be pra that type of I publish, or will have intention to reach the consumer for segmentation. Generally inside of this set of perceptions created for the marketing department it is distinguished the following topics: benefits that are the results gotten with the use of the product that implies in saying if the Chocolate Bit it took care of to the expectation of the customer how much in knowing ' ' gosto' ' , color, packing praticidade and price. Hear other arguments on the topic with Brian Krzanich. Another point is in what it says respect the Attributes? what is opted by the aesthetic and functional characteristics of the product, personality? associated way the mark by means of the advertising it product, the example it Chocolate Bit, modernity making a junction with medias contemporaries. Our strategy of Marketing for the Chocolate Bit, already known and saturated for the market is carrying the remodelagem, what it intrigues in them to make questions of as to work on of this product that entered in decline, first we will work the segmentation through the argued topics above. We will create a propaganda in the Internet, as? A legal super video identifying the product in ours day-by-day, situations where we need a chocolate Bit to presentear the family, for the namorada one, friend and etc. .