Begin the development of packaging not less than four months before her start of production. Do not skimp on quality images and illustrations, as a rule, they have a basic psycho-emotional charge. Do not skimp on paying visits an engineer to prepare for production Performer in a factory that produces your package, do not skimp on proofing and industrial proofsheets. Remember that any deal has three main characteristics: cost, timing and quality. Choose any two Recently allow an executor. Do the math and remember what time, financial, tactical and strategic losses you may incur in the event of failure of your product on the market in wine packaging, and many more forces time and money you will spend for the rehabilitation of the failed product. Do not change the package design because it wants a new leader.
Do not change the design just to keep pace with competitors. Not Change just for the physical design innovations in packaging. Do not change the design just for design. Do not change the design if it is strongly associated with the identification of goods. Do not change the design if it could harm the image of the trade brand.
Do not change the design if it can disrupt the authenticity of the goods. Do not change the design if it can lead to a strong increase in the cost of goods to the Contractor: Do not handle the package design, if you're not Occupation. It is better to give the project to professionals and get a percentage of the transaction.