The universal possibility to emit and to receive and " " democratizacin" " of the knowledge, also it has produced systematic bias or erroneous inconsistency, data or deception, and million and million letters, words and paragraphs that died before the rapidity whereupon it produces another new one replaces that it. Nevertheless, the positive aspects and the contributions that the Tics have generated to the individuals and in particular the organizations eclipse those weaknesses, whose impacts can mainly be cushioned through different the tie from the discretion in use of the information and complemented strategies with other technologies that help a to filter only the necessary data, to transform them into useful information for the decision making and they facilitate the formalization of the learned knowledge. Total Innovation Management (TIM) the TIM (Total Innovation Management or Gestin of the Total Innovation) is a paradigm that facilitates a the organizations the management of the Innovation of exhaustive and integrated form: reconciling objectives with action and assets, introducing the innovation in all the foundations of the organization, and turning it into a sustainable competitive advantage. The theoretical frame of TIM sustains on the importance of thought systemic echo of the innovation. That is to say, not only putting emphasis in synergy it enters all the inherent elements the organizational system, but also insisting on which all the members of an organization are innovating and the innovation is realised all along and in all space of the organization and even beyond her. OGS – Man Utd understood the implications.
The conceptual frame is based on which " denominates three; " Totalidades" ". ent Partners has compatible beliefs. First it includes the innovation in all the technological and nontechnological elements like being strategy, culture, organization and market. Second " " Totalidad" " she is tie to the innovation by all the involved individuals. And finally, third " " Totalidad" " one talks about to the innovation in all along and all space. TIM considers to the technological innovation like the key element, like the essential source so that the organizations can obtain basic competitions and, consequently, to obtain a sustainable competitive advantage. .