Everyone in life has its place, the main thing – to be able to find it. This is especially true when it comes to outdoor advertising. Which is better to choose a crossroads for the advertising banners? In what area of the city must be placed billboard to be seen exactly are your customers? To solve these difficult problems will help specialists advertisers, Chelyabinsk studied the length and breadth. In planning an advertising campaign promoting their company or their New Year campaign store in the first place need to think about where she will be physically, because it is the location of your banners or billboard depends – if it comes right information to potential customers We note immediately what is wrong is the one who only option for advertising said it was the center of Chelyabinsk. As practice shows, the main thing – is to find the very place where most or the longest time is your client. And Center often loses, because this part of the city for many Chelyabinsk only place of work and outdoor advertising are not always destined to find its customers. In addition, other communities are often looking for work closer to home, which means "the light" is chosen infrequently. How do we determine what the most cherished place, where information is certainly gets in the eyes of him to whom it is actually needed. It turns out that much depends on the specifics of the firm itself: from its "Season", from what is required if she is constantly advertising or is it a "promotion" is only required at the time of discounts, sales and special events.