The first task of the design – is to show the visitor offers products that convey information that may influence his decision. The second task of design – to attract user's attention to the very important information affect it. And the last task – to cause a person some sense, more precisely – the emotions. Pictures, photos and other visual elements evoke human emotions, positive or negative. It's either working on you or against you. Of course, it is better that these emotions were positive. To a person has become comfortable and welcome. Lose a few visitors a day due to the fact that the site they feel uncomfortable – it means lose hundreds of thousands of rubles per year. The visitor will not need one, but several sites. He must not only find a service or product, but find it cheaper on the best terms, etc. Continue to learn more with: Morgan Stanley. Positive emotions and the apparent "Solidity" of your company will be able to serve the very same arguments that contribute to the decision in favor of your company. Competition is always unpleasant, but the Internet is they serve as a starting point. Under most conditions Penguin Random House would agree. No need to make the most the best site on the Internet. It will be enough that the site encouraged and motivated visitors better than the sites of direct competitors (those resources that will be advertised on the "neighborhood" with yours). Remember that your website is not only. The way in which it will accept visitors, will depend on which sites visitors hang "close" to yours. This happens because the decision will be based in visitors, including the results of the comparison your site to the websites of competitors. Visitor, coming to the site, does not know what it looks like your office. He does not need it. He can make up your mind on your site. Designed to help him in this matter.

Unfortunately, quite often the customer, getting ready site, is not happy. And if he was satisfied with the site, often after a while it appears that the site does not support the core business as planned. To avoid disappointment, you should remember a few common mistakes made by customer sites, and if possible avoid them. The most common problems arise from the fact that the customer did not knows what he wants the site. If the site is created to "be like everyone else 'is unlikely to invest in its development should be considered a success. The site of a commercial organization must work to help develop the core business. As this is what will be done – a problem to be solved before ordering site. It is important not only to solve it for themselves, but also to articulate the goals that the task was understood by the developer. The next common error – website created for himself and not for clients. In the formulation of the problem need to think about what they are looking for visitors to the site, not just about what you want to submit. If a site will be of interest to clients, they just leave it and no one will force them to stay. As a variant of the same mistakes – the creation of the site, satisfying the tastes of the head of the company. Of course, it's hard to argue with management, but if the company needed a quality website, you should examine the view target audience, rather than superiors. You can not ordering site require the creation of the same as that of competitors. The result is a degraded copy of another site that does not meet the specifics of your company. Although before ordering the site is useful to explore the sites of similar organizations, should develop a unique site for each individual firm.

Let's try to understand what the logo design, corporate identity development and how this happens. The most popular design approach logo, implies that the work on the logo starts with choosing the basis of the so-called idea of the form, closest to the concept of the company. It is likely that this form will be, including the combination of forms, or some atypical point of view. Probably the selected form will cause multiple associations, and possibly vice versa, will be 100% clear. Another equally popular, the approach provides that the logo development starts with creation of his text, when the designer, varying fonts, shapes, sizes, forms the most interesting version of the submission using the form of text. At the same time, always keep in mind that the text of the logo combined with graphic elements, or not, in any case must be legible even at small font sizes. Regardless of the approach after that, as found by the developed form of the logo, select your its color. Accepted believe that when designing a logo, as, incidentally, is the development of corporate identity, the simpler the color, the better. Ideally designed logo should be one color or shades of one color. After all, it is including the need to be used in that version, for example, on the checks, photocopies, faxes. Moreover, a color that will enhance, maintain the shape of the logo, that is, for example, depicting three-dimensional cube need to pick up such possible color shades for each of its sides, which would be as close to reality. At the same time, at least in conceptual designing a logo and contrast applied, for example, The font, color, texture and size. Developing a logo or corporate identity, you should avoid unnecessary complexity and confusion, the logo should be as generic and simple. Again, even in small sizes logo all its parts must be easily distinguishable. After all, the logo placed on the card should also benefit, to perform any of their direct functions, as mentioned above. Final, last step in the development of the logo is 'test' – to assess how the perceived logo in different sizes, fonts, everything is readable, if all its graphical elements retain meaning, do not differ whether its printed form and a version for the network from each other. Sure, that briefly described above stages of work on the development of corporate identity and, in particular, the logo, despite its apparent simplicity can be, can only be done by professionals. Only very qualified specialist will be able to meet all the necessary 'formalities' in designing a logo and create for you, for your business on this high-quality, interesting logo, which will have a visual strength and harmony, which will be appreciated, not only specialists but also your customers and clients, including the potential.