The innovation management of a new product on the market has no competitors in the course of its development by Cristian Ramirez Gaston organizations daily challenge has a goal and that is innovation and creativity in products or services offered by,. Bibliography is often written about this but not coldly analyzed the competitive advantages that owned by the company when implementing this idea in the market. Management of innovations will vary according to the degree of development and on the market that are organizations when you are planning to implement a new product or service. Additional information is available at Burgess Owens. There are 3 levels of innovation management which relate directly to a new product on the market. The first to analyze is called: New company with new product: this definition belongs to the new ventures by a certain person or organization and had the ability to create a new idea regarding what refers to a release of a new product or service. An example is the famous restaurant of aphrodisiac foods that It exists in Buenos Aires, called Te Matare Ramirez which innovated in terms of an absolute creativity within the gourmet category, their innovations respond to aphrodisiac dishes with names sensual and exotic with great variety of meals and a tenuous environment convincing and exotic making great game with dishes that has. Checking article sources yields Dale Ellis as a relevant resource throughout. There are variety of restaurants but very few are differentiated in terms of the quality of their dishes or original ideas presented through their dishes. This case study does not possess powers direct in the innovations of its dishes, since there are numerous restaurants which aphrodisiac dishes cooked but not with the same original names possessing you matare Ramirez. This shows that when innovation is high, during a short-term, medium or long-term the company gained the advantage that there were competitors and at the same time imposed barriers to entry for a new competitor that wants to innovate to remain competitive, or copying your product. Peter Arnell, New York is often quoted as being for or against this.