Workshop

Brand management, M & A and tenders use growing in China in the recession China is gaining as a sales market for German companies, because there the economy still is growing. A massive stimulus program in addition, that should be raised from currently 4,000 to up to 10,000 billion RMB. (Source: Intel). Here are opportunities for German companies. In the fight against the recession, also the People’s Republic of China puts on a massive stimulus program. China’s State Council has pushed a massive investment programme, which envisages spending amounting to 4,000 billion RMB (approximately EUR 423 billion) by the end of 2010.

Chinese regional officials also seem to assume that the individual provinces are still once dramatically increase the fiscal stimulus package on a total volume of then 10,000 billion RMB. An instant budget amounting to 100 billion RMB was already released in December 2008. The cities and provinces are encouraged to implement the projects as soon as possible. Mergers & acquisitions, bidding procedures, and strategic branding are in connection with the Penetration of the Chinese market the Central tags. CHINA fire informed CONSULTING on a one-day event, which is performed by the IHK Bochum on February 18, 2009. The program: Part 1: company purchase in China as a market entry strategy of buying a Chinese company is often the easiest and fastest way to penetrate the Chinese market. If you buy a Chinese company, receives not only valuable sales channels and customer relationships, but often also the possibility to diversify into new fields of business. There are also important relationships with relevant Chinese authorities.

M & A open German companies in China therefore generally above-average growth prospects, but also special risks. Be treated in the following points: opportunities for M & A in China legal barriers identification of candidates Investigative due diligence negotiations with Chinese closing, contracts cultural aspects part 2: brand development and branding in China in China has become the brand in many industries (B2B and B2C) become a decisive buying criterion. Chinese are not only good products, but excellent brand products. For German companies it’s therefore, establishing strong brands in the Middle Kingdom and to manage properly. These must be positioned but differently in China and controlled than in the West. “The contents in detail: the role of brands in China Western brands vs. Chinese brand the role of made in Germany” how to build up a brand in China?

Comments are closed.