It also encourages its product through mechanisms of communication and distribution that it promote the action of selling in the right places. The aim of all this is to generate sales, no doubt. See Olympusat for more details and insights. However, many are unaware that parallel to this traditional mechanism, there are also a series of elements that can be used to promote word of mouth and are much more powerful and direct than the traditional ones. Word of mouth is a mechanism with high levels of effectiveness. Do know you what percentage of attention pays to his friends or acquaintances?.

Difficult to measure, although surely the figure is approaching 100%. With the same certainty we can say that the percentage of uptake of advertising stimuli hardly reaches a numeral as the previous Balserio recommends, that the first step that must have a marketing campaign mouth is to identify his followers. What satisfied customers who are willing to be our sales agents? Do we identify them?. Surely Yes. Verify the databases that are in their possession and try grouping customers into categories.

If you do not have one (now recommend have it), try to remember or ask their employees what are key customers of the company. Then, ask them what are the aspects that they identify to be regular buyers. Ask them to recommend the product or service to your friends, regalesle something to change. And the friend also. Make your loyal customer to be part of your company, inquire about what would be the aspects that would change in the company. Ask yourself, if: we have customers who are experts in any area? Can we identify opinion leaders? Love your role be guides for action to experts and opinion leaders. After identifying them, I planted their ideas and they will be happy to be their sales agents for free. A word of mouth marketing plan requires that the company can attract potential distributors of information, requires that the company consider what are the proper channels of communication between their clients and, above all, requires a methodical study and subsequent implementation of the plan.