build pages taking into account the limitations of the technology. Refers to an attractive homepage, with clear and useful for user navigation. Feedback: The relationship has begun to build. The user is in a State of flux and also not exasperating in its navigation. Now the time to keep talking and take advantage of the information through the user’s knowledge. The Internet gives the opportunity to ask the customer what you like and what you would like to improve. In short, dialogue with the customer to know him better and build a relationship based on their needs to customize according to this page after each contact. Loyalty: The Internet offers the creation of communities of users who contribute content to establish a dialog custom with clients who may be so loyal.

Puromarketing(/www./13/4049/marketing-innovacion-claves-para-2008.html), presents the main developments in the services via the Internet and mobile devices as well as their application to marketing. Web 2.0: The term Web 2.0 was coined by O Reilly Media in 2004 to refer to a second generation of Web-based communities of users and a special range of services such as social networks, blogs, the wikis, etc, that foster collaboration and agile exchange of information among users. These possibilities have been exploited by marketers as a vehicle for original, innovative and personalized access to your customers and potential customers: YouTube: it’s a web site that allows users to share digital videos through Internet. It was founded in February 2005 by three former PayPal employees and is owned by Google, since its purchase, October 10, 2006 by 1,650 million dollars. It is very popular thanks to the possibility of hosting personal videos in a simple way. Links to YouTube videos can also be easily posts on blogs and personal web sites. Today, companies and individuals use this service with uses as diverse as specific channels which you can hang corporate presentations or to host interviews personal whose link is attached in the curriculum so the head of staff of a company can see us as a prelude to a job interview.